Marketing is tasked with matching the needs in the marketplace with a product and service you provide. Let's look at Dayparts, Direct and Indirect Competition, your Value Equation, Demand Generators and Conscriptors for opportunity. Understand that the success of your restaurant is based on how you make your customers "feel". We should talk.
The job of advertising is to keep the name of your restaurant fresh in the minds of customers so that when they are looking for a dining experience, you're on their list. We can discuss when should we use print and when should we use audio for the most effectice use of the advertising dollar. You understand the difference and maximize the value of your dollar. We'll focus on practical, cost-effective marketing solutions that drive measurable results. From digital advertising to traditional media, I ensure your marketing efforts align with your restaurant’s identity and revenue targets. By optimizing your advertising spend, you reach a larger audience without breaking the bank, allowing you to see a real return on investment.
Think about this. What do you do, if you have a power outage at home, when you walk from one room to another? Go ahead, admit it, you flip the swithch for power when you KNOW there is an outage. Why? Because it's a reflective action, not a contemplative thought process. Wouldn't you like your restaurant to become a "reflective process" in the minds of your customers? I think I know the answer. Let's get started.
At Stephen Lipinski Consulting, we help restaurants in New York and beyond discover new ways to boost profitability. Let’s work together to manage your costs, increase your revenue, and create a lasting impact on your bottom line. Start today as every restaurant deserves a path to profitability.